B A S E C O L O U R
A system of elegant simplicity.
We’ve spent decades treating our clients’ hair. We listened to the wishes of fellow experts industry-wide. We’ve simplified the art of hair colouring to what truly matters, leaving you free to work your magic.
The Base Element Colouring System concentrates on the three core factors that will bring out your best and brightest work. No false promises. No distractions. Just clean, devastatingly efficiency.
S T R E N G T H
With low ammonia, BASE will process gently, keeping hair’s structure in its most natural and healthy state. Aloe vera will keep the hair strong and soothe the scalp, while the conditioning cream will ensure every strand is moisturised to absolute perfection.
S H I N E
BASE’s conditioning polymers will nourish and smooth the hair fibres, creating a luminous shine. Meanwhile, wheat germ oil will bring a rich blend of vitamins, lipids and proteins. No matter what colour or style your client’s hair, BASE will keep it silky-soft and stunningly radiant.
C O L O U R
Crystallised micro-pigments will work their way deep into each hair follicle, creating extremely long-lasting colour and 100% grey coverage. The pure botanical extracts will bring bright, natural results. And with powerful UV protection, BASE colour will withstand fading in even the harshest sunlight.
BASE is your foundation for infinite potential and boundless creativity. Bring out your best today.