{"title":"Pure Retail","description":"","products":[{"product_id":"115096","title":"Pure Styling Primer 200ml","description":"\u003cp data-mce-fragment=\"1\"\u003eBENEFITS\u003cbr\u003e Rapid blow dry tonic to extend style life \/ Protects against UVA, UVB and UV damage from the sun \/ Blow dry styling primer cuts blow dry time leaving hair perfectly primed for styling.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE STYLING PRIMER is a protective base coat for prepping hair before styling to provide lasting volume and fullness. With exclusive ‘pure complex’TM (certified 100% organic extracts).\u003c\/p\u003e ","brand":"Pure","offers":[{"title":"200ml","offer_id":47858787975447,"sku":"9333680020138","price":28.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Pure-StylingPrimer-200ml.png?v=1752097992"},{"product_id":"115095","title":"Pure Volumising Spray 200ml","description":"\u003cp\u003eBENEFITS\u003cbr\u003e Creates anti-gravity all-over bodifying fullness in all hair types \/ Protects against UVA, UVB and UV damage from the sun \/ Lightweight body texture spray.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE VOLUMISING SPRAY is an anti-gravity spray adding root-lift height and definition. Boost thickness with medium control and body. With exclusive ‘pure complex’TM (certified 100% organic extracts).\u003c\/p\u003e ","brand":"Pure","offers":[{"title":"200ml","offer_id":47858787647767,"sku":"9333680020121","price":28.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Pure-VolumisingSpray-200ml.png?v=1752098110"},{"product_id":"115077","title":"Pure Forever Blonde Shampoo 300ml","description":"\u003cp\u003eBENEFITS\u003cbr\u003e Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling \/ Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair \/ Blue Cypress blue\/violet pigments are deposited on the hair shaft eliminating yellow tones.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE FOREVER BLONDE luxury shampoo with exclusive ‘pure complex’TM (certified 100% organic extracts) gently cleanses while reducing yellow and gold tones in all blonde hair. Organic extracts, pure complex and blue cypress oil tone and moisturise bleached, highlighted, foiled, blonde or grey hair.\u003c\/p\u003e ","brand":"Pure","offers":[{"title":"300ml","offer_id":47858773197079,"sku":"9333680005708","price":28.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/ForeverBlonde-Shampoo-300ml.png?v=1752039910"},{"product_id":"141174","title":"Pure Guardian Angel Thermal Protecting Gel 165ml","description":"\u003cp\u003eBENEFITS\u003cbr\u003e Lightweight thermal protection \/ Protects the hair fibre against heat styling tools \/ Dry invisible formulation provides a smooth barrier between hair and hot styling tools \/ Humidity resistant \/ Smooths and shines.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE GUARDIAN ANGEL lightweight thermal protection mist protects the hair fibre from the heat of hot styling tools. Its dry invisible film formulation provides a smooth barrier between your hair and styling tool. With exclusive ‘pure complex’TM (certified 100% organic extracts) safeguards hair during styling, resists against humidity, smoothes and shines all hair types.\u003c\/p\u003e ","brand":"Pure","offers":[{"title":"165ml","offer_id":47858687574295,"sku":"9333680021173","price":26.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/tO9mDwPFeaC2xQeK3vcU3ijt7CRIGli6HVHQuPihE94ARXYeYo.jpg?v=1750749669"},{"product_id":"114989","title":"Pure Sacred Mask Treatment 250g","description":"BENEFITS\u003cbr\u003e Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types \/ Enriched with selective treatment oils to enhance smooth, silky, healthier hair \/ Saturates hair with intensive moisture and seals it in, softens and deeply conditions.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE SACRED MASK with miracle healing powers of Argan Oil and Shea Butter combined with pure complex (100% organic extracts) help to repair, soften and shine all types of fragile, lifeless hair.","brand":"Pure","offers":[{"title":"250ml","offer_id":49443193028887,"sku":"9333680005869","price":30.85,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Pure-Sacred-Mask-250ml.jpg?v=1750741332"},{"product_id":"114996","title":"Pure Colour Angel Shampoo 300ml","description":"BENEFITS\u003cbr\u003e Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair \/ Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing \/ Prolongs colour and preserves radiance.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE COLOUR ANGEL SHAMPOO nourishing, anti-fade shampoo with exclusive ‘pure complex’TM (certified 100% organic extracts) gently cleanses all colour treated hair types.","brand":"Pure","offers":[{"title":"300ml","offer_id":49464933122327,"sku":"9333680009164","price":28.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/ColourAngel-Shampoo-300ml.png?v=1752039792"},{"product_id":"114997","title":"Pure Colour Angel Conditioner 300ml","description":"BENEFITS\u003cbr\u003e Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair \/ Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing \/ Prolongs colour and preserves radiance.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE COLOUR ANGEL CONDITIONER with exclusive ‘pure complex’TM (certified 100% organic extracts) conditions all coloured hair while locking in colour and shine.","brand":"Pure","offers":[{"title":"300ml","offer_id":49464933155095,"sku":"9333680009171","price":28.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/ColourAngel-Conditioner-300ml.png?v=1752039789"},{"product_id":"115079","title":"Pure Goddess Shampoo 300ml","description":"BENEFITS\u003cbr\u003e Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling \/ Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp \/ Infuse strands with essential hydration and moisture delivering seriously silky, soft results.\u003cbr\u003e  \u003cbr\u003e Regimen:\u003cbr\u003e  \u003cbr\u003e Part of our Ultra Soft Hydration Therapy regimen using Pure Goddess shampoo and conditioner and Pure Sacred Mask.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE GODDESS moisture rich shampoo with exclusive ‘pure complex’TM (certified 100% organic extracts) gently cleanses and hydrates all dry, frizzy, unruly hair types.","brand":"Pure","offers":[{"title":"300ml","offer_id":49464941412631,"sku":"9333680005586","price":28.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Goddess-Shampoo-300ml.png?v=1752040331"},{"product_id":"115078","title":"Pure Forever Blonde Conditioner 300ml","description":"BENEFITS\u003cbr\u003e Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling \/ Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair \/ Blue Cypress blue\/violet pigments are deposited on the hair shaft eliminating yellow tones.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE FOREVER BLONDE intensive conditioner with exclusive ‘pure complex’TM (certified 100% organic extracts) repairs while reducing unwanted gold\/yellow tones in all blonde hair. Organic extracts, pure complex and blue cypress oil are combined to strengthen, boost shine and rejuvenate all shades of blonde hair.","brand":"Pure","offers":[{"title":"300ml","offer_id":49464944132375,"sku":"9333680005715","price":28.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/ForeverBlonde-Conditioner-300ml.png?v=1752039913"},{"product_id":"115080","title":"Pure Goddess Conditioner 300ml","description":"BENEFITS\u003cbr\u003e Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling \/ Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp \/ Infuse strands with essential hydration and moisture delivering seriously silky, soft results.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE GODDESS CONDITIONER with exclusive ‘pure complex’TM (certified 100% organic extracts) hydrates, restores moisture and manageability to dry, frizzy, unruly hair.","brand":"Pure","offers":[{"title":"300ml","offer_id":49464944197911,"sku":"9333680005593","price":28.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Goddess-Conditioner-300ml.png?v=1752040151"},{"product_id":"115091","title":"Pure Fusion Complex Shampoo 300ml","description":"BENEFITS\u003cbr\u003e Beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo \/ Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair \/ Protects hair against UV, thermal and humidity \/ Repairs split ends to d-frizz, smooth and make hair more manageable.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE FUSION COMPLEX shampoo with bond building technology and exclusive ‘pure complex’TM (certified 100% organic extracts) protects, strengthens and repairs damaged hair from chemical salon processes.","brand":"Pure","offers":[{"title":"300ml","offer_id":49464944394519,"sku":"9333680019880","price":30.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/FusionComplex-Shampoo-300ml.png?v=1752040146"},{"product_id":"115092","title":"Pure Fusion Complex Conditioner 300ml","description":"BENEFITS\u003cbr\u003e Beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring conditioner \/ Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair \/ Protects hair against UV, thermal and humidity \/ Repairs split ends to d-frizz, smooth and make hair more manageable.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE FUSION COMPLEX CONDITIONER rescues and repairs hair with bond building technology and exclusive ‘pure complex’TM (certified 100% organic extracts) protects, strengthens and repairs hair from chemical salon processes. Improves hair colour intensity with shine and luster.","brand":"Pure","offers":[{"title":"300ml","offer_id":49464944427287,"sku":"9333680019897","price":30.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/FusionComplex-Conditioner-300ml.png?v=1752040028"},{"product_id":"115083","title":"Pure Up-lift Volume Shampoo 300ml","description":"BENEFITS\u003cbr\u003e Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp \/ Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine \/ Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss \/ Lifts fine hair up and fills it out, hair looks fuller and feels thicker.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE up.lift volume SHAMPOO gently cleanses hair adding weightless volume to fine or flat hair. Exclusive ‘pure complex’TM (certified 100% organic extracts) and Buriti Oil up-lifting volume, adding fullness and shine.","brand":"Pure","offers":[{"title":"300ml","offer_id":49464968904983,"sku":"9333680002943","price":28.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Up-LiftVolume-Shampoo-300ml.png?v=1752040514"},{"product_id":"115084","title":"Pure Up-lift Volume Conditioner 300ml","description":"BENEFITS\u003cbr\u003e Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp \/ Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine \/ Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss \/ Lifts fine hair up and fills it out, hair looks fuller and feels thicker.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE UP.LIFT VOLUME CONDITIONER conditions and thickens fine or flat hair, up-lifting volume to improve manageability and fullness. Exclusive ‘pure complex’TM (certified 100% organic extracts) and Buriti Oil increases volume, adding fullness and shine.","brand":"Pure","offers":[{"title":"300ml","offer_id":49464968937751,"sku":"9333680002950","price":28.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Up-LiftVolume-Conditioner-300ml.png?v=1752040516"},{"product_id":"114990","title":"Pure Miracle Renew Shampoo 300ml","description":"BENEFITS\u003cbr\u003e Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion \/ Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down \/ Natural anti-ageing actives help protect against free radicals \/ Natural antioxidants help defend against colour fade \/ Natural elastic bio-polymers increase strength, resilience and elasticity \/ Moisturising actives with anti-humidity properties help to reduce frizz \/ Vitamins and natural oil actives help restore all types of damaged hair \/ Natural anti-irritant protects scalp against allergens from outside agencies.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE MIRACLE RENEW anti-ageing, rejuvenating shampoo with a blend of essential amino acids and exclusive ‘pure complex’TM (certified 100% organic extracts). Restores youthful body and bounce into ageing hair.","brand":"Pure","offers":[{"title":"300ml","offer_id":49464970379543,"sku":"9333680007948","price":28.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/MiracleRenew-Shampoo-300ml.png?v=1752040329"},{"product_id":"115048","title":"Pure Miracle Renew Conditioner 300ml","description":"BENEFITS\u003cbr\u003e Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion \/ Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down \/ Natural anti-ageing actives help protect against free radicals \/ Natural antioxidants help defend against colour fade \/ Natural elastic bio-polymers increase strength, resilience and elasticity \/ Moisturising actives with anti-humidity properties help to reduce frizz \/ Vitamins and natural oil actives help restore all types of damaged hair \/ Natural anti-irritant protects scalp against allergens from outside agencies.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE MIRACLE RENEW anti-ageing, rejuvenating conditioner with a blend of essential amino acids and exclusive ‘pure complex’TM (certified 100% organic extracts). Antioxidant-rich blend helps restore elasticity and shine to ageing hair.","brand":"Pure","offers":[{"title":"300ml","offer_id":49464970412311,"sku":"9333680012003","price":28.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/MiracleRenew-Conditioner-300ml.png?v=1752040389"},{"product_id":"115081","title":"Pure Precious Shampoo 300ml","description":"BENEFITS\u003cbr\u003e Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling \/ Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair \/ Repair damage from chemicals, colour and heat.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE PRECIOUS nurturing shampoo with exclusive ‘pure complex’TM (certified 100% organic extracts) gently cleanses repairs, nourishes all fragile dry or weak hair types.","brand":"Pure","offers":[{"title":"300ml","offer_id":49464970445079,"sku":"9333680005647","price":28.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Precious-Shampoo-300ml.png?v=1752040509"},{"product_id":"115082","title":"Pure Precious Conditioner 300ml","description":"​BENEFITS\u003cbr\u003e Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling \/ Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair \/ Repair damage from chemicals, colour and heat.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE PRECIOUS CONDITIONER with exclusive ‘pure complex’TM (certified 100% organic extracts) repairs, strengthens and shines all fragile, dry or weak hair types.","brand":"Pure","offers":[{"title":"300ml","offer_id":49464972378391,"sku":"9333680005654","price":28.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Precious-Conditioner-300ml.png?v=1752040451"},{"product_id":"115094","title":"Pure Curly Girly Foam 200ml","description":"BENEFITS\u003cbr\u003e Define shape and eliminate frizz for beautiful touchable natural looking curls \/ UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling \/ Exclusive ‘Pure Organic Complex’™ (100% organic extracts) reduces environmental damage to hair and scalp \/ Curl enhancing foam \/ Leave-in curl memory.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE CURLY GIRLY seals in moisture and definition for all curly, unruly hair. Lightweight foam to smooth frizz and define curls without crunch. Can be used on dry hair for added control on ends. With exclusive ‘pure complex’TM (certified 100% organic extracts).","brand":"Pure","offers":[{"title":"200ml","offer_id":49464974442775,"sku":"9333680020114","price":28.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Pure-CurlyGirly-CurlPrimer-200ml.png?v=1752096908"},{"product_id":"140294","title":"Pure Halo Spray Dry Lightweight Texture 206.5g","description":"BENEFITS\u003cbr\u003e Body building volume and texture that can be layered, styled and reworked to perfection \/ Invisible lightweight finishing \/working spray for fine-medium hair types \/ Quick drying, non-greasy formula can be easily removed without leaving a residue \/ Perfect for styling hair with hot tools \/ Thermal defence protects against chemical treatments and heat styling.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE HALO SPRAY is a dry, lightweight and non-greasy formula that delivers texture, definition and movement. This thermal defense hair spray mist can be layered, styled and reworked to perfection.","brand":"Pure","offers":[{"title":"Default Title","offer_id":49464977948951,"sku":"9333680022446","price":25.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Pure-HaloSpray-300ml.png?v=1752097934"},{"product_id":"115101","title":"Pure Forming Paste 85g","description":"BENEFITS\u003cbr\u003e Slips through the hair creating the perfect tousled look that is re-mouldable. Create form and shape with increased definition and texture giving hair a fuller appearance.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e Pure Forming Paste is perfect for creating massive texture and movement in all hairstyles to last all day. Delivers firm, flexible control to define curls or mess up short hair for choppy, twisted shapes and texture.","brand":"Pure","offers":[{"title":"85g","offer_id":49464977981719,"sku":"9333680021692","price":26.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Pure-Forming-Paste-85g-square1-2.jpg?v=1750655827"},{"product_id":"114998","title":"Pure Oomph Wax Spray Fierce Texture 100g","description":"BENEFITS\u003cbr\u003e Wax dry formula provides control with dishevelled volume for a casual matt finish \/ High performance finishing spray \/ Thermal defence protects against chemical treatments and heat styling.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE OOMPH WAX SPRAY Adds control and texture in all hair types. Wax dry formula for a casual matt finish.","brand":"Pure","offers":[{"title":"100g","offer_id":49464982503703,"sku":"9333680009652","price":25.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Pure-OomphWaxSpray-143ml.png?v=1752097928"},{"product_id":"115088","title":"Pure Shaping Serum Styling Volume Lotion 150ml","description":"BENEFITS\u003cbr\u003e A versatile spreadable sculpting serum that gives hair more body and shine. Controls frizz while providing a natural looking style \/ UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling \/ Styling bodifying agents provide long-lasting memory and texture.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE SHAPING SERUM is a versatile spreadable serum which gives hair more body and shine. Controls frizz and provides a natural looking style. Exclusive ‘pure complex’TM (certified 100% organic extracts).","brand":"Pure","offers":[{"title":"150ml","offer_id":49464982536471,"sku":"9333680019750","price":26.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Pure-ShapingSerum-VolumeLotion-150ml.png?v=1752097988"},{"product_id":"115087","title":"Pure Sensual Curls 150ml","description":"BENEFITS\u003cbr\u003e Delivers lasting curl perfection, turning frizz into soft smooth curls \/ Protects against frizz caused by humidity, sun, thermal styling and chemical treatments \/ Moisturises, shines and seals \/ Controlled luscious curl control.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE SENSUAL CURLS is a powerful anti-frizz curl defining cream that delivers lasting curl perfection and control. Sensual Curls rejuvenates wavy frizz into satin smooth curls. Exclusive ‘pure complex’TM (certified 100% organic extracts) moisturises, shines and seals to help protect against frizz caused by humidity, sun, thermal styling and chemical services.","brand":"Pure","offers":[{"title":"150ml","offer_id":49464982569239,"sku":"9000680019743","price":26.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Pure-SensualCurls-RelaxingCream-150ml.png?v=1752097990"},{"product_id":"140387","title":"Pure Flourish Treatment 200ml","description":"BENEFITS\u003cbr\u003e Instant lightweight nourishment \/ Designed to revitalise coloured, dry delicate hair \/ Enriched with nutrient-rich amino acids and porosity balancing extracts to nourish and protect hair \/ Infused with exclusive ‘pure complex’TM (certified 100% organic extracts) \/ Enriched with selective treatment oils to revive, protect and shine.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e Pure FLOURISH LEAVE-IN TREATMENT is a lightweight leave-in treatment designed to revitalise coloured, dry delicate hair. Enriched with nutrient-rich amino acids and porosity balancing extracts to nourish and protect hair. With exclusive ‘pure complex’TM (certified 100% organic extracts).","brand":"Pure","offers":[{"title":"200ml","offer_id":49464986763543,"sku":"9333680024402","price":26.85,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Pure-Flourish-Leave-InTreatment-200ml.png?v=1752097746"},{"product_id":"115089","title":"Pure Fusion Complex Bond Repair Treatment 150ml","description":"BENEFITS\u003cbr\u003e Prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair \/ Leaves hair feeling smoother, softer to touch, more resilient and manageable \/ Rebuilds chemically damaged hair improving hair colour intensity and protection against fade \/ Protects hair against UV, thermal and humidity.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e FUSION COMPLEX bond repair treatment prevents damage and repairs hair integrity from chemical salon processes. Protecting the bonds from initial breakage as well as repairing broken bonds. Noticeably softens and smoothes hair texture. Exclusive ‘pure complex’TM (certified 100% organic extracts).","brand":"Pure","offers":[{"title":"150ml","offer_id":49464994496791,"sku":"9333680019767","price":30.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/fusion-complex-treatment-150.jpg?v=1750741689"},{"product_id":"115093","title":"Pure Miracle Renew Mask 250ml","description":"BENEFITS\u003cbr\u003e Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion \/ Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down \/ Natural anti-ageing actives help protect against free radicals \/ Natural antioxidants help defend against colour fade \/ Natural elastic bio-polymers increase strength, resilience and elasticity \/ Moisturising actives, with anti-humidity properties help to reduce frizz \/ Vitamins and natural oil actives help restore all types of damaged hair \/ Cell renewal complex (amino acids and vitamins) penetrates the hair cortex, fortifying the hair structure internally while providing an external protective film, which softens and protects the hair.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE MIRACLE RENEW MASK with shea butter, almond oil \u0026amp; mongongo oil combined with pure complex (100% organic extracts) to restore ageing hair.","brand":"Pure","offers":[{"title":"250ml","offer_id":49465001902359,"sku":"9333680019927","price":30.85,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Pure-MiracleRenewMask-250g.png?v=1752097930"},{"product_id":"115099","title":"Pure Fusion Complex Leave In Treatment 200ml","description":"BENEFITS\u003cbr\u003e Enriched with selective treatment oils to soften and smooth hair texture while improving hair colour intensity for stronger, healthier hair \/Instant reconstructant leave in treatment to protect and repair all damaged\/coloured hair types \/ Hair is instantly detangled softened and frizz free \/ Protects hair against UV, thermal and humidity.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE FUSION COMPLEX LEAVE IN TREATMENT rescues and repairs hair with bond building technology and exclusive ‘pure complex’TM (certified 100% organic extracts) protects, and strengthens hair from chemical salon processes. Improves hair colour intensity, softens and smoothes hair texture.","brand":"Pure","offers":[{"title":"200ml","offer_id":49465001967895,"sku":"9333680020220","price":30.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/fusion-complex-200.jpg?v=1750741514"},{"product_id":"114982","title":"Pure Precious Ends Leave In Treatment 150ml","description":"BENEFITS\u003cbr\u003e Unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE PRECIOUS ENDS with goji berry oil helps to seal ends, locks in colour and protects against styling and UV damage. Exclusive ‘pure complex’TM (certified 100% organic extracts), repairs, smoothes and softens frizzy, damaged and long hair.","brand":"Pure","offers":[{"title":"150ml","offer_id":49465010028823,"sku":"9333680005524","price":26.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Pure-PreciousEnds-Leave-InTreatment-150ml.png?v=1752097986"},{"product_id":"140386","title":"Pure Walnut Scrub Hair And Scalp Pre-wash Treatment 150ml","description":"BENEFITS\u003cbr\u003e Deep cleanse hair and scalp \/ Formulation is packed full of antioxidants for a healthy scalp \/ Removes product build up \/ Stimulates hair follicles \/ Promotes healthy hair growth \/ Removes dead skin cells \/ Detoxifies and purifies scalp \/ Regular use before Shampoo and Conditioner will ensure healthy, dandruff free, non-greasy hair \/ Leaves scalp feeling fresh and clean.\u003cbr\u003e  \u003cbr\u003e DESCRIPTION\u003cbr\u003e PURE WALNUT SCALP SCRUB is a gentle exfoliation treatment prewash to use before shampooing for an intense hair and scalp detox.","brand":"Pure","offers":[{"title":"150ml","offer_id":49465087328535,"sku":"9333680020237","price":26.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Pure-WalnutScrub-150ml.png?v=1752098111"},{"product_id":"156254","title":"Pure Lamellar Vitality Shampoo 300ml","description":"Gentle cleansing lather that revitalises with every wash, enhancing softness and bounce.\u003cbr\u003e  \u003cbr\u003e \u003cu\u003eBenefits:\u003c\/u\u003e \u003cul\u003e \u003cli\u003eSilky Softness and Shine: Achieve a smooth, luminating finish.\u003c\/li\u003e \u003cli\u003eStrengthens and Protects: Enhances hair strength and guards against breakage.\u003c\/li\u003e \u003cli\u003eEnvironmental Defence: Antioxidants protect hair from environmental damage.\u003c\/li\u003e \u003cli\u003eKey Ingredients: Organic Jojoba Oil \u0026amp; Organic Sunflower Oil\u003c\/li\u003e \u003c\/ul\u003e  \u003cbr\u003e Perfect for those desiring increased softness and a lustrous, healthy appearance. Enjoy the luxurious, creamy lather as it thoroughly cleanses and revitalises your hair. Delicately scented with relaxing notes of Calming Sandalwood for a soothing aroma. \u003cul\u003e \u003cli\u003eInfused with our 100% Organic Certified Complex™\u003c\/li\u003e \u003cli\u003eOrganic\u003c\/li\u003e \u003cli\u003eVegan\u003c\/li\u003e \u003cli\u003eCruelty Free\u003c\/li\u003e \u003cli\u003eSulphate Free\u003c\/li\u003e \u003cli\u003eParaben Free\u003c\/li\u003e \u003cli\u003eGluten Free\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pure","offers":[{"title":"300ml","offer_id":50548804321559,"sku":"9333680030533","price":31.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/PureLamellarVitalityShampoo300ml.png?v=1750662369"},{"product_id":"156255","title":"Pure Lamellar Vitality Conditioner 240ml","description":"Silky, creamy texture that conditions and revitalises. This conditioner enhances manageability and maintains bounce.\u003cbr\u003e  \u003cbr\u003e \u003cu\u003eBenefits\u003c\/u\u003e \u003cul\u003e \u003cli\u003eSilky Softness and Shine: Achieve a smooth, luminating finish.\u003c\/li\u003e \u003cli\u003eWeightless Hydration: Deeply conditions and hydrates.\u003c\/li\u003e \u003cli\u003eStrengthens and Protects: Deeply conditions and hydrates while enhancing hair strength and guards against breakage.\u003c\/li\u003e \u003cli\u003eEnvironmental Defence: Antioxidants protect hair from environmental damage.\u003c\/li\u003e \u003cli\u003eHealthy Glow: Leaves hair looking vibrant and healthy.\u003c\/li\u003e \u003cli\u003eKey Ingredients: Organic Jojoba Oil \u0026amp; Organic Sunflower Oil\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e Perfect for those desiring increased softness and a lustrous, healthy appearance. Indulge in the creamy texture as it delivers deep nourishment and revitalises your hair. Delicately scented with relaxing notes of Calming Sandalwood for a soothing aroma. \u003cul\u003e \u003cli\u003eInfused with our 100% Certified Organic Complex™\u003c\/li\u003e \u003cli\u003eOrganic\u003c\/li\u003e \u003cli\u003eVegan\u003c\/li\u003e \u003cli\u003eCruelty Free\u003c\/li\u003e \u003cli\u003eSulphate Free\u003c\/li\u003e \u003cli\u003eParaben Free\u003c\/li\u003e \u003cli\u003eGluten Free\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pure","offers":[{"title":"240ml","offer_id":50548811727127,"sku":"9333680030540","price":31.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/PureLamellarVitalityConditioner240ml-1.png?v=1750662370"},{"product_id":"156256","title":"Pure Lamellar Vitality Butter Mask 250ml","description":"Butter mask provides softness and instant shine with anti frizz control. Revitalising and restoring strength while leaving hair smooth and soft.\u003cbr\u003e  \u003cbr\u003e \u003cu\u003eBenefits\u003c\/u\u003e \u003cul\u003e \u003cli\u003eSoftening Blend: Provides immediate softness and silkiness to the hair, for a luxurious smooth feel.\u003c\/li\u003e \u003cli\u003eShine: Achieve a luminating radiant finish.\u003c\/li\u003e \u003cli\u003eFrizz Control: Tames frizz for smoother, polished hair.\u003c\/li\u003e \u003cli\u003eStrengthens and Protects: Enhances hair strength and guards against breakage.\u003c\/li\u003e \u003cli\u003eWeightless Hydration: Deeply conditions and hydrates.\u003c\/li\u003e \u003cli\u003eEnvironmental Defence: Antioxidants protect hair from environmental damage.\u003c\/li\u003e \u003cli\u003eHealthy Glow: Leaves hair looking vibrant and healthy.\u003c\/li\u003e \u003cli\u003eKey Ingredients: Organic Jojoba Oil \u0026amp; Organic Sunflower Oil\u003c\/li\u003e \u003c\/ul\u003e  \u003cbr\u003e Loving intensive care to enhance hair strength, manageability, softness, shine, and combat frizz. Buttery creamy, indulgent texture that deeply penetrates and revitalises every strand. Enriched with calming undertones of Sandalwood, delivering a serene scent experience. \u003cul\u003e \u003cli\u003eInfused with our 100% Certified Organic Complex™\u003c\/li\u003e \u003cli\u003eOrganic\u003c\/li\u003e \u003cli\u003eVegan\u003c\/li\u003e \u003cli\u003eCruelty Free\u003c\/li\u003e \u003cli\u003eSulphate Free\u003c\/li\u003e \u003cli\u003eParaben Free\u003c\/li\u003e \u003cli\u003eGluten Free\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pure","offers":[{"title":"250ml","offer_id":50548822311191,"sku":"9333680030526","price":32.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/2946\/9253\/files\/Pure-Lamellar-Vitality-Butter-Mask-250ml-1.png?v=1750662372"},{"product_id":"156257","title":"Pure Lamellar Vitality Rinse Off Treatment 250ml","description":"Shine bright and transform your hair with this fast-acting weightless hydration conditioning elixir. Experience silky softness, reflective shine, and an instant illuminating effect, leaving your hair vibrant for a glass-like finish.\u003cbr\u003e After shampooing, squeeze out excess water from hair, then apply directly to hair saturating from mid-lengths to ends. Massage into a creamy lather, then rinse clean. Use one dose (20ml) though the amount may vary depending on hair length. Some users may experience a gentle warming sensation as the product activates upon contact with water. RINSE OFF prior to styling.\u003cbr\u003e  \u003cbr\u003e \u003cu\u003eBenefits\u003c\/u\u003e \u003cul\u003e \u003cli\u003eShine Boosting for Glass-like Finish: Instantly transforms hair with high gloss and increased luminosity.\u003c\/li\u003e \u003cli\u003eSoftening Blend: Provides immediate softness and silkiness to the hair, for a luxurious smooth feel.\u003c\/li\u003e \u003cli\u003eFrizz Control: Tames frizz for smoother, polished hair.\u003c\/li\u003e \u003cli\u003eColour Vibrancy and Longevity: Creates internal stability for colour molecules. Locks in colour by forming a protective barrier that seals the hair cutlicle.\u003c\/li\u003e \u003cli\u003eWeightless Hydration: Deeply conditions and hydrates.\u003c\/li\u003e \u003cli\u003eStrengthens and Protects : Enhances hair strength and guards against breakage.\u003c\/li\u003e \u003cli\u003eEnvironmental Defence: Antioxidants protect hair from environmental damage.\u003c\/li\u003e \u003cli\u003eKey Ingredients: Organic Jojoba Oil \u0026amp; Organic Sunflower Oil\u003c\/li\u003e \u003c\/ul\u003e  \u003cbr\u003e Perfect for anyone looking to achieve salon-level shine, softness, and manageability in a convenient rinse-out formula, suitable for all hair types. The lightweight liquid to cream flows effortlessly through the hair, targeting damaged areas and creating a smooth, shiny finish after just one use. 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The lightweight foam to cream distributes effortlessly through the hair, creating body bounce and shine. 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RINSE OFF prior to styling.\u003cbr\u003e  \u003cbr\u003e \u003cu\u003eBenefits\u003c\/u\u003e \u003cul\u003e \u003cli\u003eShine Boosting for Glass-like Finish: Instantly transforms hair with high gloss and increased luminosity.\u003c\/li\u003e \u003cli\u003eSoftening Blend: Provides immediate softness and silkiness to the hair, for a luxurious smooth feel.\u003c\/li\u003e \u003cli\u003eFrizz Control: Tames frizz for smoother, polished hair.\u003c\/li\u003e \u003cli\u003eColour Vibrancy and Longevity: Creates internal stability for colour molecules. 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