BASE is a new generation in colour offering a complete line of luminous nuances that inspire endless creativity with rich vibrant colour, luxurious shine and 100% grey coverage.
To maximise its amazing performance, BASE features an advanced formula that will enhance your colour service. The unique Base Element Technology infuses BASE’s colour palate with optimum condition and shine resulting in amazing colour longevity.
BASE BLONDE AMBITION
BASE ELEMENT TECHNOLOGY:
- ALOE VERA Restores strength and lustre to hair whilst soothing on the scalp.
- CONDITIONING POLYMERS Nourish and smooth hair fibres, providing intense condition and luminous shine.
- UV PROTECTION Shields the hair from UV damage and colour fading resulting in longer lasting colour.
- WHEAT GERM OIL Rich in Vitamins, Lipids & Proteins (resembling the same basic elements of keratin) it provides hair with brilliance and silky soft shine.