Evoke instant tones are a fast-acting, conditioning ammonia free range of intermixable toners, which can also be mixed with evoke tone on tone clear to further customise your result. Evoke instant tones are specifically formulated as an express 5-minute blonde toner on levels 8-10, sealing in shine and condition without...

PURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results. EVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade. PURE...

Protecting Bond Multiplier • 9 Levels of fast-acting lift, Pure Evolve Plex Lightening Powder with bond multiplier protects the hair structure as it lightens for the entire development• No yellow, blue bleach suitable for all hair types• Pure Evolve Plex is a protecting bond multiplier shielding and repairing the inner structure...

Lift & Deposit Colour PPD Free Intense range of fashion shades Applied  over coloured of natural hair Provides long lasting colour results in one step colouring process. • Easy to use • Fast development time • Six rich vibrant shades • 2 steps in one process (off scalp) • Lightening...

BENEFITS Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Blue Cypress blue/violet pigments are deposited on the hair shaft...

BENEFITS Lightweight thermal protection / Protects the hair fibre against heat styling tools / Dry invisible formulation provides a smooth barrier between hair and hot styling tools / Humidity resistant / Smooths and shines.   DESCRIPTION PURE GUARDIAN ANGEL lightweight thermal protection mist protects the hair fibre from the heat...

Replenish every strand to restore strength and softness from within. This adaptive conditioner uses ultra-fine layers that glide through the hair fibre to deliver hydration and targeted repair where it’s needed most.  Each use detangles and smooths the hair, leaving it touchably soft with lasting shine and resilience.

Replenish every strand to restore strength and softness from within. This adaptive conditioner uses ultra-fine layers that glide through the hair fibre to deliver hydration and targeted repair where it’s needed most.  Each use detangles and smooths the hair, leaving it touchably soft with lasting shine and resilience.

Complete your transformation with the Lamellar Eternity Leave-In, a restorative treatment that delivers continuous repair and protection. Infused with Lamellar Sea Science Technology and Molecular Sea Amino Peptide repair, it works deep within the hair to restore and strengthen broken bonds while smoothing the outer layer for renewed strength and...

Complete your transformation with the Lamellar Eternity Leave-In, a restorative treatment that delivers continuous repair and protection. Infused with Lamellar Sea Science Technology and Molecular Sea Amino Peptide™ repair, it works deep within the hair to restore and strengthen broken bonds while smoothing the outer layer for renewed strength and...

A refreshing cleanser that activates repair from the very first wash. This intelligent formula uses ultra-fine layers to deliver targeted bond-reinforcing actives precisely where the hair needs them most. Each lather gently lifts away excess oils and product build up while fortifying the inner structure, restoring softness, and preparing the hair for deeper repair.

A refreshing cleanser that activates repair from the very first wash. This intelligent formula uses ultra-fine layers to deliver targeted bond-reinforcing actives precisely where the hair needs them most. Each lather gently lifts away excess oils and product build up while fortifying the inner structure, restoring softness, and preparing the hair for deeper repair.

Immerse your hair in concentrated restoration. The Lamellar Eternity Mask enriched with repairing actives to deliver targeted repair deep into the hair fibre. The lamellar layers act as micro channels, carrying hydrating and rebuilding agents directly to damaged areas for visible renewal after just one use. Rich and creamy, the mask restores elasticity, resilience, and luminous...

Immerse your hair in concentrated restoration. The Lamellar Eternity Mask enriched with repairing actives to deliver targeted repair deep into the hair fibre. The lamellar layers act as micro channels, carrying hydrating and rebuilding agents directly to damaged areas for visible renewal after just one use. Rich and creamy, the mask restores elasticity, resilience, and luminous...

Butter mask provides softness and instant shine with anti frizz control. Revitalising and restoring strength while leaving hair smooth and soft.   Benefits Softening Blend: Provides immediate softness and silkiness to the hair, for a luxurious smooth feel. Shine: Achieve a luminating radiant finish. Frizz Control: Tames frizz for smoother,...

Butter mask provides softness and instant shine with anti frizz control. Revitalising and restoring strength while leaving hair smooth and soft.   Benefits Softening Blend: Provides immediate softness and silkiness to the hair, for a luxurious smooth feel. Shine: Achieve a luminating radiant finish. Frizz Control: Tames frizz for smoother,...

Silky, creamy texture that conditions and revitalises. This conditioner enhances manageability and maintains bounce.   Benefits Silky Softness and Shine: Achieve a smooth, luminating finish. Weightless Hydration: Deeply conditions and hydrates. Strengthens and Protects: Deeply conditions and hydrates while enhancing hair strength and guards against breakage. Environmental Defence: Antioxidants protect...

Silky, creamy texture that conditions and revitalises. This conditioner enhances manageability and maintains bounce.   Benefits Silky Softness and Shine: Achieve a smooth, luminating finish. Weightless Hydration: Deeply conditions and hydrates. Strengthens and Protects: Deeply conditions and hydrates while enhancing hair strength and guards against breakage. Environmental Defence: Antioxidants protect...

Shine bright and transform your hair with this fast-acting weightless hydration conditioning elixir. Experience silky softness, reflective shine, and an instant illuminating effect, leaving your hair vibrant for a glass-like finish. After shampooing, squeeze out excess water from hair, then apply directly to hair saturating from mid-lengths to ends. Massage...

Shine bright and transform your hair with this fast-acting weightless hydration conditioning elixir. Experience silky softness, reflective shine, and an instant illuminating effect, leaving your hair vibrant for a glass-like finish. After shampooing, squeeze out excess water from hair, then apply directly to hair saturating from mid-lengths to ends. Massage...