Silky, creamy texture that conditions and revitalises. This conditioner enhances manageability and maintains bounce.   Benefits Silky Softness and Shine: Achieve a smooth, luminating finish. Weightless Hydration: Deeply conditions and hydrates. Strengthens and Protects: Deeply conditions and hydrates while enhancing hair strength and guards against breakage. Environmental Defence: Antioxidants protect...

BENEFITS Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair / Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing / Prolongs colour and preserves radiance.   DESCRIPTION PURE COLOUR ANGEL SHAMPOO nourishing, anti-fade shampoo with exclusive ‘pure complex’TM...

BENEFITS Delivers lasting curl perfection, turning frizz into soft smooth curls / Protects against frizz caused by humidity, sun, thermal styling and chemical treatments / Moisturises, shines and seals / Controlled luscious curl control.   DESCRIPTION PURE SENSUAL CURLS is a powerful anti-frizz curl defining cream that delivers lasting curl...

​BENEFITS Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Repair damage from chemicals, colour and heat.   DESCRIPTION PURE PRECIOUS CONDITIONER...

BENEFITS Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion / Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down / Natural anti-ageing actives help protect against free radicals...

BENEFITS Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair / Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing / Prolongs colour and preserves radiance.   DESCRIPTION PURE COLOUR ANGEL CONDITIONER with exclusive ‘pure complex’TM (certified 100% organic...

BENEFITS Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp / Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine / Sunflower Oil is...

BENEFITS Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Repair damage from chemicals, colour and heat.   DESCRIPTION PURE PRECIOUS nurturing...

Celebrate beautiful body, movement, and shine with armour gloss protection that shields your hair from heat tools. Enriched with Vegan BioBond, to nurture and repair your hair, leaving you with a healthy, radiant glow, perfect for all hair types.   Benefits Adds Body and Movement: Full-bodied hair without adding extra...

BENEFITS Beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring conditioner / Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair / Protects hair against UV, thermal and humidity / Repairs split...

BENEFITS Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Blue Cypress blue/violet pigments are deposited on the hair shaft...

BENEFITS Wax dry formula provides control with dishevelled volume for a casual matt finish / High performance finishing spray / Thermal defence protects against chemical treatments and heat styling.   DESCRIPTION PURE OOMPH WAX SPRAY Adds control and texture in all hair types. Wax dry formula for a casual matt...

BENEFITS Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp / Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine / Sunflower Oil is...

BENEFITS Slips through the hair creating the perfect tousled look that is re-mouldable. Create form and shape with increased definition and texture giving hair a fuller appearance.   DESCRIPTION Pure Forming Paste is perfect for creating massive texture and movement in all hairstyles to last all day. Delivers firm, flexible...

BENEFITS Creates anti-gravity all-over bodifying fullness in all hair types / Protects against UVA, UVB and UV damage from the sun / Lightweight body texture spray.   DESCRIPTION PURE VOLUMISING SPRAY is an anti-gravity spray adding root-lift height and definition. Boost thickness with medium control and body. With exclusive ‘pure...

BENEFITS A versatile spreadable sculpting serum that gives hair more body and shine. Controls frizz while providing a natural looking style / UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling / Styling bodifying agents provide long-lasting memory and texture.   DESCRIPTION PURE...