Shop All Hair

0: used when toning lightened hair to reduce risk of breaking base OR to achieve soft tonal reflects. Recommended to be used with instant tones. 1: can be used for toning lightened hair and creating soft tones on natural hair. Recommended for colour balancing. 2: can be used for grey...

0: used when toning lightened hair to reduce risk of breaking base OR to achieve soft tonal reflects.  Recommended to be used with instant tones. 1: can be used for toning lightened hair and creating soft tones on natural hair. Recommended for colour balancing. 2: can be used for grey coverage (up...

BENEFITS Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair / Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing / Prolongs colour and preserves radiance.   DESCRIPTION PURE COLOUR ANGEL CONDITIONER with exclusive ‘pure complex’TM (certified 100% organic...

BENEFITS Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair / Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing / Prolongs colour and preserves radiance.   DESCRIPTION PURE COLOUR ANGEL CONDITIONER with exclusive ‘pure complex’TM (certified 100% organic...

PURE COLOUR ANGEL SHAMPOO is a nourishing, anti-fade shampoo with exclusive ‘Pure Complex’ (certified 100% organic extracts) gently cleanses all colour treated hair types. BENEFITS: Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair. Enriched with selective treatment oils to illuminate coloured hair and...

BENEFITS Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair / Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing / Prolongs colour and preserves radiance.   DESCRIPTION PURE COLOUR ANGEL SHAMPOO nourishing, anti-fade shampoo with exclusive ‘pure complex’TM...

Gentle Crème paste lightener for high performance results. Formulated with illipe butter for protection and hydration.

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

BENEFITS Define shape and eliminate frizz for beautiful touchable natural looking curls / UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling / Exclusive ‘Pure Organic Complex’™ (100% organic extracts) reduces environmental damage to hair and scalp / Curl enhancing foam / Leave-in...

Demi permanent ammonia free colour.  PPD Free, enriched with shea butter.

Evoke instant tones are a fast-acting, conditioning ammonia free range of intermixable toners, which can also be mixed with evoke tone on tone clear to further customise your result. Evoke instant tones are specifically formulated as an express 5-minute blonde toner on levels 8-10, sealing in shine and condition without...

Evoke instant tones are a fast-acting, conditioning ammonia free range of intermixable toners, which can also be mixed with evoke tone on tone clear to further customise your result. Evoke instant tones are specifically formulated as an express 5-minute blonde toner on levels 8-10, sealing in shine and condition without...

Evoke instant tones are a fast-acting, conditioning ammonia free range of intermixable toners, which can also be mixed with evoke tone on tone clear to further customise your result. Evoke instant tones are specifically formulated as an express 5-minute blonde toner on levels 8-10, sealing in shine and condition without...

Evoke instant tones are a fast-acting, conditioning ammonia free range of intermixable toners, which can also be mixed with evoke tone on tone clear to further customise your result. Evoke instant tones are specifically formulated as an express 5-minute blonde toner on levels 8-10, sealing in shine and condition without...

Evoke instant tones are a fast-acting, conditioning ammonia free range of intermixable toners, which can also be mixed with evoke tone on tone clear to further customise your result. Evoke instant tones are specifically formulated as an express 5-minute blonde toner on levels 8-10, sealing in shine and condition without...

PURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results. EVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade. PURE...

Protecting Bond Multiplier • 9 Levels of fast-acting lift, Pure Evolve Plex Lightening Powder with bond multiplier protects the hair structure as it lightens for the entire development• No yellow, blue bleach suitable for all hair types• Pure Evolve Plex is a protecting bond multiplier shielding and repairing the inner structure...