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0: used when toning lightened hair to reduce risk of breaking base OR to achieve soft tonal reflects. Recommended to be used with instant tones. 1: can be used for toning lightened hair and creating soft tones on natural hair. Recommended for colour balancing. 2: can be used for grey...

0: used when toning lightened hair to reduce risk of breaking base OR to achieve soft tonal reflects.  Recommended to be used with instant tones. 1: can be used for toning lightened hair and creating soft tones on natural hair. Recommended for colour balancing. 2: can be used for grey coverage (up...

BENEFITS Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair / Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing / Prolongs colour and preserves radiance.   DESCRIPTION PURE COLOUR ANGEL CONDITIONER with exclusive ‘pure complex’TM (certified 100% organic...

Gentle Crème paste lightener for high performance results. Formulated with illipe butter for protection and hydration.

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels PLEASE NOTE: This item is classified as Dangerous Goods and is not eligible for free shipping. Standard shipping rates will apply....

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels PLEASE NOTE: This item is classified as Dangerous Goods and is not eligible for free shipping. Standard shipping rates will apply....

Demi permanent ammonia free colour.  PPD Free, enriched with shea butter.

Evoke instant tones are a fast-acting, conditioning ammonia free range of intermixable toners, which can also be mixed with evoke tone on tone clear to further customise your result. Evoke instant tones are specifically formulated as an express 5-minute blonde toner on levels 8-10, sealing in shine and condition without...

Evoke instant tones are a fast-acting, conditioning ammonia free range of intermixable toners, which can also be mixed with evoke tone on tone clear to further customise your result. Evoke instant tones are specifically formulated as an express 5-minute blonde toner on levels 8-10, sealing in shine and condition without...

Evoke instant tones are a fast-acting, conditioning ammonia free range of intermixable toners, which can also be mixed with evoke tone on tone clear to further customise your result. Evoke instant tones are specifically formulated as an express 5-minute blonde toner on levels 8-10, sealing in shine and condition without...

Evoke instant tones are a fast-acting, conditioning ammonia free range of intermixable toners, which can also be mixed with evoke tone on tone clear to further customise your result. Evoke instant tones are specifically formulated as an express 5-minute blonde toner on levels 8-10, sealing in shine and condition without...

Evoke instant tones are a fast-acting, conditioning ammonia free range of intermixable toners, which can also be mixed with evoke tone on tone clear to further customise your result. Evoke instant tones are specifically formulated as an express 5-minute blonde toner on levels 8-10, sealing in shine and condition without...

Evoke instant tones are a fast-acting, conditioning ammonia free range of intermixable toners, which can also be mixed with evoke tone on tone clear to further customise your result. Evoke instant tones are specifically formulated as an express 5-minute blonde toner on levels 8-10, sealing in shine and condition without...

PURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results. EVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade. PURE...

Protecting Bond Multiplier • 9 Levels of fast-acting lift, Pure Evolve Plex Lightening Powder with bond multiplier protects the hair structure as it lightens for the entire development• No yellow, blue bleach suitable for all hair types• Pure Evolve Plex is a protecting bond multiplier shielding and repairing the inner structure...

Lift & Deposit Colour PPD Free Intense range of fashion shades Applied  over coloured of natural hair Provides long lasting colour results in one step colouring process. • Easy to use • Fast development time • Six rich vibrant shades • 2 steps in one process (off scalp) • Lightening...

BENEFITS Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Blue Cypress blue/violet pigments are deposited on the hair shaft...

BENEFITS Lightweight thermal protection / Protects the hair fibre against heat styling tools / Dry invisible formulation provides a smooth barrier between hair and hot styling tools / Humidity resistant / Smooths and shines.   DESCRIPTION PURE GUARDIAN ANGEL lightweight thermal protection mist protects the hair fibre from the heat...