Gentle cleansing lather that revitalises with every wash, enhancing softness and bounce.   Benefits: Silky Softness and Shine: Achieve a smooth, luminating finish. Strengthens and Protects: Enhances hair strength and guards against breakage. Environmental Defence: Antioxidants protect hair from environmental damage. Key Ingredients: Organic Jojoba Oil & Organic Sunflower Oil...

Celebrate beautiful body, movement, and shine with armour gloss protection that shields your hair from heat tools. Enriched with Vegan BioBond, to nurture and repair your hair, leaving you with a healthy, radiant glow, perfect for all hair types.   Benefits Adds Body and Movement: Full-bodied hair without adding extra...

PURE MIRACLE RENEW is an anti-ageing, rejuvenating conditioner with a blend of essential amino acids and exclusive ‘Pure Complex’ (certified 100% organic extracts). Antioxidant-rich blend helps restore elasticity and shine to ageing hair. BENEFITS: Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water...

BENEFITS Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion / Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down / Natural anti-ageing actives help protect against free radicals...

PURE MIRACLE RENEW MASK with shea butter, almond oil & mongongo oil combined with pure complex (100% organic extracts) to restore ageing hair. BENEFITS: Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Organic actives help revive hair that is fragile and...

BENEFITS Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion / Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down / Natural anti-ageing actives help protect against free radicals...

PURE MIRACLE RENEW is an anti-ageing, rejuvenating shampoo with a blend of essential amino acids and exclusive ‘Pure Complex’ (certified 100% organic extracts). Restores youthful body and bounce into ageing hair. BENEFITS: Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Organic...

BENEFITS Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion / Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down / Natural anti-ageing actives help protect against free radicals...

BENEFITS Wax dry formula provides control with dishevelled volume for a casual matt finish / High performance finishing spray / Thermal defence protects against chemical treatments and heat styling.   DESCRIPTION PURE OOMPH WAX SPRAY Adds control and texture in all hair types. Wax dry formula for a casual matt...

PURE PRECIOUS CONDITIONER with exclusive ‘Pure Complex’ (certified 100% organic extracts) repairs, strengthens and shines all fragile, dry or weak hair types. BENEFITS: Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling. Enriched with selective treatment...

​BENEFITS Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Repair damage from chemicals, colour and heat.   DESCRIPTION PURE PRECIOUS CONDITIONER...

BENEFITS Unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.   DESCRIPTION PURE PRECIOUS ENDS with goji berry oil helps to seal ends, locks in colour and protects against styling and UV...

PURE PRECIOUS is a nurturing shampoo with exclusive ‘Pure Complex’ (certified 100% organic extracts) gently cleanses repairs, nourishes all fragile dry or weak hair types. BENEFITS: Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling. Enriched...

BENEFITS Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Repair damage from chemicals, colour and heat.   DESCRIPTION PURE PRECIOUS nurturing...

PURE SACRED MASK with miracle healing powers of Argan Oil and Shea Butter combined with pure complex (100% organic extracts) help to repair, soften and shine all types of fragile, lifeless hair. BENEFITS: Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types. Enriched...

BENEFITS Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types / Enriched with selective treatment oils to enhance smooth, silky, healthier hair / Saturates hair with intensive moisture and seals it in, softens and deeply conditions.   DESCRIPTION PURE SACRED MASK with miracle...

BENEFITS Delivers lasting curl perfection, turning frizz into soft smooth curls / Protects against frizz caused by humidity, sun, thermal styling and chemical treatments / Moisturises, shines and seals / Controlled luscious curl control.   DESCRIPTION PURE SENSUAL CURLS is a powerful anti-frizz curl defining cream that delivers lasting curl...

BENEFITS A versatile spreadable sculpting serum that gives hair more body and shine. Controls frizz while providing a natural looking style / UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling / Styling bodifying agents provide long-lasting memory and texture.   DESCRIPTION PURE...

BENEFITS Rapid blow dry tonic to extend style life / Protects against UVA, UVB and UV damage from the sun / Blow dry styling primer cuts blow dry time leaving hair perfectly primed for styling.   DESCRIPTION PURE STYLING PRIMER is a protective base coat for prepping hair before styling...