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BENEFITS Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion / Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down / Natural anti-ageing actives help protect against free radicals...

PURE OOMPH WAX SPRAY adds control and texture in all hair types. Wax dry formula for a casual matt finish. Features: Wax dry formula provides control with dishevelled volume for a casual matt finish. High performance finishing spray. Thermal defence protects against chemical treatments and heat styling.

Exfoliating and Invigorating Apricot Scrub. Pre-Shampoo Treatment is an enriched pre-wash exfoliation treatment designed to be used before shampooing for an intense hair and scalp detox. Drawing on Pure’s organic origins, this revitalising scrub gently exfoliates to refresh the scalp, remove build-up and create a clean, balanced foundation for a healthy haircare...

PURE PRECIOUS CONDITIONER with exclusive ‘Pure Complex’ (certified 100% organic extracts) repairs, strengthens and shines all fragile, dry or weak hair types. BENEFITS: Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling. Enriched with selective treatment...

​BENEFITS Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Repair damage from chemicals, colour and heat.   DESCRIPTION PURE PRECIOUS CONDITIONER...

BENEFITS Unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.   DESCRIPTION PURE PRECIOUS ENDS with goji berry oil helps to seal ends, locks in colour and protects against styling and UV...

PURE PRECIOUS is a nurturing shampoo with exclusive ‘Pure Complex’ (certified 100% organic extracts) gently cleanses repairs, nourishes all fragile dry or weak hair types. BENEFITS: Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling. Enriched...

BENEFITS Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Repair damage from chemicals, colour and heat.   DESCRIPTION PURE PRECIOUS nurturing...

PURE SACRED MASK with miracle healing powers of Argan Oil and Shea Butter combined with pure complex (100% organic extracts) help to repair, soften and shine all types of fragile, lifeless hair. BENEFITS: Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types. Enriched...

BENEFITS Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types / Enriched with selective treatment oils to enhance smooth, silky, healthier hair / Saturates hair with intensive moisture and seals it in, softens and deeply conditions.   DESCRIPTION PURE SACRED MASK with miracle...

BENEFITS Delivers lasting curl perfection, turning frizz into soft smooth curls / Protects against frizz caused by humidity, sun, thermal styling and chemical treatments / Moisturises, shines and seals / Controlled luscious curl control.   DESCRIPTION PURE SENSUAL CURLS is a powerful anti-frizz curl defining cream that delivers lasting curl...

BENEFITS A versatile spreadable sculpting serum that gives hair more body and shine. Controls frizz while providing a natural looking style / UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling / Styling bodifying agents provide long-lasting memory and texture.   DESCRIPTION PURE...

BENEFITS Rapid blow dry tonic to extend style life / Protects against UVA, UVB and UV damage from the sun / Blow dry styling primer cuts blow dry time leaving hair perfectly primed for styling.   DESCRIPTION PURE STYLING PRIMER is a protective base coat for prepping hair before styling...

BENEFITS Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp / Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine / Sunflower Oil is...

BENEFITS Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp / Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine / Sunflower Oil is...

PURE UP.LIFT VOLUME SHAMPOO gently cleanses hair adding weightless volume to fine or flat hair. Exclusive ‘Pure Complex’ (certified 100% organic extracts) and Buriti Oil up-lifting volume, adding fullness and shine. BENEFITS: Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny,...

BENEFITS Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp / Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine / Sunflower Oil is...

BENEFITS Creates anti-gravity all-over bodifying fullness in all hair types / Protects against UVA, UVB and UV damage from the sun / Lightweight body texture spray.   DESCRIPTION PURE VOLUMISING SPRAY is an anti-gravity spray adding root-lift height and definition. Boost thickness with medium control and body. With exclusive ‘pure...

Quantum Classic Body is an acid perm that creates soft, supportive body and supportive waves for a “non-permed” look. Quantum perms are formulated with Equalizer 3™ Conditioner to balance porosity for even, predictable curl formation. Our advanced conditioning neutralizer is infused with Argan Oil from Morocco to add weightless shine...

Quantum Extra Body is a firm acid perm that creates long lasting, well-defined curls that are full of body. Quantum perms are formulated with Equalizer 3™ Conditioner to balance porosity for even, predictable curl formation. Our advanced conditioning neutralizer is infused with Argan Oil from Morocco to add weightless shine...